artfully crafting food and farm stories through thoughtful, creative communications solutions

During my time spent on small farms in New England, I've become familiar with both the seasonal and business demands required of growers. I've also gained insight into the unique stories of individual farms and their owners. Yet, communications and marketing efforts often take a backseat to the pressing and present needs of the farm. This is where I come in: Let me help you craft your story.

My experience as a journalist, blogger, photographer, and farmworker coupled with my academic background in sustainable food systems and nonprofit communications has made one concept apparent: Farms and small, local businesses and non-profits do not conform to standard notions of growth.

In order to run a truly sustainable business, farmers and small business owners must not only put forth high quality products but do so in an aesthetically pleasing, meaningful manner that connects with consumers on a deeper level.

services & skills offered

communications & social media planning • website design* • product design & displays • content development • graphic design • network development

Farms and other food-related businesses just need a little push to highlight their own strengths - that's why I'm here!

Farms and other food-related businesses just need a little push to highlight their own strengths - that's why I'm here!

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*Please note: While I did design my own site and have assisted with many others, I use existing web design platforms (predominately Squarespace) and do not do custom coding or technical, back-end development.

  • Assess, revise and/or create marketing materials, tactics, goals and strategies.

  • Generate consistent content with a strong yet personable and professional voice.

  • Review the effectiveness of your social media and overall digital presence.*

  • Define both short and long-term marketing efforts, including the development of a comprehensive marketing plan.

  • Determine effective use and integration of social media into business needs.

  • Forge connections with key media contacts and members of the local community.

  • Look critically at product design and other means of presentation and visual communication with current and prospective consumers.

  • Highlight and clearly articulate the qualities and features that make you a special, valuable member of the local community.

  • Food and product presentation & design.

partnerships & pricing

My approach is hands-on: I work closely with you on the farm or in your small business (retail shops, musicians, artists, etc.!) or non-profit to determine your needs, goals, and get sense of the place, people, and integrity and voice of the operation. 

RATES & PRICING: My rates are based on a sliding scale of $35-$75 per hour. The first consultation hour is free (virtual or in-person). Payment options are flexible and dependent on terms of service, project needs, and the budget requirements or constraints of my clients. 

TRAVEL: While I am based in Connecticut, I am able to work remotely and I am open to travel. Additional travel fees may be applied, including fuel costs.

DURATION OF SERVICE: All specific project goals and phases will be outlined in a Statement of Work. Long and short-term contracts are available. Additional support is available based on the needs of the client and the level of expertise required.

testimonials

Rob Schacht, Hunts Brook Farm

Rob Schacht, Hunts Brook Farm

“When Alex started working for us, our farm was struggling to fill our CSA. Even though we had been around longer than any of the other local CSAs, it was hard to get the word out, in an economically viable way. Alex helped us identify our target demographic and develop ways to efficiently market our farm to those people. Our CSA filled up in no time. She also created and wrote our farm blog, which we got nothing but compliments on. It was both educational and reflective.”
— Rob Schacht, Farmer/Owner, Hunts Brook Farm
Nicole Totino-Clark, ColeMama Creations

Nicole Totino-Clark, ColeMama Creations

““Alex revamped my website for me. I was looking for something that was professional but also made me and my work accessible and approachable. It’s incredible. Everyone compliments me on how beautiful and well done it is!””
— Nicole Totino-Clark, owner/artist, ColeMama Creations
Rebecca Batchie and Paul Bucciaglia, Fort Hill Farm

Rebecca Batchie and Paul Bucciaglia, Fort Hill Farm

“There’s almost nothing Alex can’t do! She revamped our website beautifully, by combining her sharp eye for design with her web-based knowledge. Alex is easy to work with ... competent, calm, and not afraid to dig in and work out those nitty gritty details that give clarity to one’s vision and mission. She puts her all into whatever she works on. We look forward to working with Alex again in the near future.”
— Rebecca Batchie and Paul Bucciaglia, Farmers/Owners, Fort Hill Farm

Want to learn more? Ready to work together? 

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