"Deciding what to eat ... is the founding act of production and consumption that shapes all others. Choosing leaf or flesh, factory farm or family farm, does not in itself change the world, but teaching ourselves, our children, our local communities, and our nation to choose conscience over ease can. One of the greater opportunities to live our values - or betray them - lies in the food we put on our plates. And we will live or betray our values not only as individuals, but as nations."
- from "Eating Animals" by Jonathan Safran Foer (a must read!)