"How personal actions can kick-start a sustainability revolution"

The challenge before us as environmentalists is immense. To succeed, we must realize that while small stuff can seem trivial, it’s actually critical. People need to feel invested in a movement on a personal level before they can embrace and advocate change on a societal level. Strung together with purpose, small steps can carry us great distance. - Grist columnists Cathryn Clarke Murray + Kai Chan (excellent column!)